Durant ISD and Mid-Continental Broadcasting to Continue Partnership

Mid-Continental Broadcasting, parent company to KLBC-FM, KBBC-FM, and KSEO-AM/FM, will continue to serve as the Durant Independent School District’s exclusive media representative to provide radio and internet coverage of athletics and other school related activities and events.

The agreement includes radio broadcasting of DHS sports, including all football games home and away, and select internet video streaming of live baseball, basketball, soccer, softball and wrestling home competitions along with special activities.

Mid-Continental Broadcasting will also continue to award its scholarship in the name of long time KLBC announcer Bob McKinzie who passed away in May 2015. A minimum $1000 scholarship will be awarded to a deserving graduating student at the end of each school year.

Kinion Whittington, CEO of Mid-Continental Broadcasting, is pleased with the DISD partnership which gives his media company an opportunity to promote the district’s excellence in education. “We look forward to doing our part in highlighting the community and the students, staff, and teachers that make the Durant school system so special.”

Mid-Continental Broadcasting General Manager Jason Taylor is excited that the relationship will continue.” This is an agreement that will benefit our schools, these radio stations, and most importantly, the students of Durant and the entire community,”Taylor said. ” We are very pleased.”

Mid-Continental Broadcasting Sports Director Jim Reagan, a 42-year veteran of Oklahoma sports broadcasting, will return for his 14th year as the voice of Durant high school athletics.